In this weeks reading “Universal Principals of Design”, various principles of design are discussed in the context of design and usability. Some of the topics discussed include alignment, closure, consistency, form follows function, and good continuation. Alignment refers to the elements which make-up a design. Alignment includes using rows and columns. Using alignment allows for the sum of the parts of a design to unite into a whole. Closure has to do with what a viewer perceives in regards to an entire design. A designer can give visual cues to the viewer so that objects may be better understood as one entire object. And example of closure is a circle created from 10 short lines. If created properly, the lines may resemble more of a circle rather than 10 short lines. Consistency involves making similar parts work alike one another. This allows individuals to take a piece of knowledge and apply it to other various situations. An example of consistency is a guitar. On most electric guitars, the volume, bass, and treble knobs are typically placed in the same location. This makes it easy for any player to know where adjustments to tone and volume are.


What I found interesting about this weeks reading is the idea of consistency. An example given in the reading was Bob Evans. Bob Evans is able to stay consistent with their logo, color schemes, and menus. This made me think about other restaurants and fast food chains. An example would be McDonalds. All McDonalds color schemes are same, but also the inside of the restaurant are very similar. When walking into a McDonalds, it is easy to identify where all of the products are behind the counter. When inside of a McDonalds, I know that the drive thru window is on the left, the fries are cooked on the left, the burgers are made straight back behind the counter, and the shakes are made to the right behind the counter. Much like McDonalds, consistency is found in many chain restaurants.


Lidwell, W., Holden, K., & Butler, J. Universal principles of design.