In this week’s reading “Personas: Practice and theory,” persona’s and their purpose in design were explained in great detail. A persona is a fictional person created from gathered data to give a better understanding of the interaction between humans and a design. This can help a designer to remember that they may be nothing like the consumer who will be purchasing or using the new design. Creating persona’s for a design is not a stand-alone procedure in the creation of a design and should be used in conjunction with other vital processes for creating designs.

Prior to creating persona’s, it is important to collect and analyze a large amount of related research and data in order to attribute as much detail to the persona as possible. Much like an actor/actress trying to understand his/her role in a film, certain traits should be known about the actor or persona, such as: home life, work life, goals, computer skills, and fears. Gaining this knowledge about the persona gives designers a better idea of how a consumer may interact with a particular design. Luckily, once persona’s are created, they can then be modified and used in later designs, enabling the designer to waste less time on future projects.


When creating a design, I have always been under the assumption that a designer would want to identify the target audience. What I found interesting in this week’s reading is that the researchers tried to create persona’s that would use the design, but they also created persona’s that would not use the design. Certain persona’s may be used more often than others in different scenarios for design because they are more likely to be targeted by the design. Overall, this weeks reading was very interesting and gave great insight to design and how persona’s should be created.


Grudin, J, & Pruitt, J. (2003). Personas: Practice and Theory